Marriott International, Inc. announced today that it has signed an agreement in collaboration with Vasilakis SA to bring the JW Marriott brand to Greece.
Expected to open in 2025, JW Marriott Crete Resort & Spa will span 100 acres on the island’s coast. SWOT Hospitality, known for its expertise in managing luxury hotels across Greece, will collaborate with Vasilakis SA and Marriott International as the third-party operator for the franchised property.
“Greece remains as one of the most attractive destinations for today’s global traveler, and the signing of JW Marriott Crete Resort & Spa reflects the continued demand we are seeing for luxury accommodation across the country,” says Jerome Briet, chief development officer, Europe, Middle East & Africa, Marriott International. “We look forward to working with Vasilakis SA and SWOT Hospitality to introduce the brand’s legacy of extraordinary hospitality, thoughtful design, and enriching well-being experiences to the island destination of Crete.”
RENDERINGS | (Top of post) Resort exterior. (above) Guestroom. Renderings courtesy of Marriott International.
Designed by architecture firm Block722, JW Marriott Crete Resort & Spa is anticipated to blend modern elegance with authentic Cretan heritage. The resort is slated to offer 160 luxury guestrooms with all suites and villas featuring a private pool or jacuzzi.
Design plans for the resort also include multiple wellness spaces, a JW Garden and five culinary experiences, inclusive of a traditional Cretan restaurant and a beach dining venue. Additionally, the property will offer multiple swimming pools, a fitness center, beach club, spa and Family by JW experiences.
JW Marriott Crete Resort & Spa will be situated in the outskirts of the town Chania along Marathi Beach, which is known for its crystal clear, shallow water and is regarded as a popular starting point for excursions in Crete. Chania is a charming medieval town home to some of the most beautiful beaches in Greece, castles, and a breathtaking natural landscape. The property will be in close proximity to Chania Airport, and a two-hour drive from Heraklion International Airport.
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