Following a successful IMEX in Frankfurt and winning the AEO Best International Trade Show Award (Americas) last month, IMEX America has opened registration and announced a restructured education program.
“After a tumultuous few years for the global industry, both exhibitors and buyers alike have been feeling their way back into the market. We’re delighted that they’ve used our recent IMEX shows to catalyze business and reset for the future,” says Carina Bauer, CEO, IMEX. “Now, and together, we move into a new phase with sights firmly set on 2023, ’24 and beyond. Yes, there are challenges, but we believe – and recent experience proves it – that the best way to tap into business is to keep showing up to promote your hotel group, venue, destination, technology, association or other organization. The phrase ‘if you don’t go, you won’t know’ has never been more fitting.”
Throughout June, IMEX America signed contracts and received dozens of inquiries from suppliers who were either not ready or not able to take part in 2021’s autumn show. Repeat business from a range of big or familiar brands is already strong while the pipeline of new inquiries is also healthy and encouraging.
Based on feedback combined with current learning trends and industry intelligence, the IMEX team has restructured the education tracks available and devised a new theme – “Pathways to Clarity” — for the IMEX America education program.
The revised theme recognizes the confusion and complexity that has crept into daily work and personal life since the pandemic. It aims to provide tools, insights, and lessons to help everyone move forward with confidence, simplicity, and clear thinking.
Practising what they preach, the IMEX team has simplified the number of education tracks from 10 to four, each taking place in its own dedicated education theater to make planning and attending easier. The tracks are Respect for People and Planet; Future Self; Innovation and Creativity; and Event Planner Toolkit.
IMEX America will take place October 11-13, 2022, at Mandalay Bay in Las Vegas. It is proceeded by MPI’s Smart Monday (October 10, 2022).