Numbers released yesterday by the IMEX Group show that the regeneration of the global business events sector continues apace with increasing demand from both buyers and suppliers for the upcoming edition of IMEX in Frankfurt, May 31-June 2, 2022.
More than 2,000 buyers from 70 countries have already registered. This international mix of buyers includes planners from agencies, corporates and associations as well as independent professionals.
“Our team is in daily contact with our German and global partners who are bringing their clients to the show as hosted buyers, and we’ve been told these clients are excited to be returning to an in-person IMEX in Frankfurt – as are we!” says Carina Bauer, CEO, IMEX Group. “We’ve been delighted to see buyers from as far afield as Australia, South Africa, and the USA signing up to attend.”
An international range of exhibitors – destinations, venues, technology, incentive companies, and more – are now planning their participation at the show. Many of these exhibitors will be launching new strategies, campaigns and products. New already scheduled to be delivered in Frankfurt includes the launch of new convention centers in the Middle East and the United Kingdom; a destination’s new sustainability strategy; and an association’s European engagement strategy.
The global array of exhibitors includes Canada, Detroit (USA), Washington and Los Cabos (who have their own stand for the first time), Asia, the Philippines, Thailand, Malaysia and Hong Kong as well as key European markets such as Germany, France, Portugal, and Spain. Joining these exhibitors on the show floor are several major hotel groups – Radisson, Accor, Marriott, Hyatt and InterContinental – who are also set to bring their international clients to Frankfurt.
According to Bauer, the show is experiencing strong demand from both buyers and exhibitors, all of whom are motivated and excited to get back to doing business face-to-face at IMEX. “The steady pace of registration a full two months before we open reflects the industry’s quickening recovery,” says Bauer. “Right now, I expect IMEX in Frankfurt to be similar in size and scope to our 10th IMEX America held in November 2021, with a comparable, global roster of buyers and exhibitors.”
While business meetings and connections remain at the heart of the show, there are also opportunities to update skills with a carefully designed, free learning program. More than 150 education sessions during the three days of the show will address the most urgent business issues of the moment. Topics to be explored by industry leaders and expert speakers include community engagement, sustainable leadership, brand building, regenerative event management, and policy engagement.