MeetEngland has opened registration for its new virtual tradeshow for the MICE industry, MeetEngland Virtual.
The event, which takes place February 9, 2021 and February 11, 2021, build’s on MeetEngland’s recently launched international “Events Reimagined” campaign.
“Our priority remains to reassure event planners, delegates and suppliers that our planning towards future recovery continues,” says Nick de Bois, chair of VisitEngland. “MeetEngland Virtual has been designed to inform buyers on England’s business events offering and to highlight the innovation of our sector as we adapt to new ways of working while still ensuring a fantastic business events experience.”
The event is split across two days to accommodate different time zones. It starts with buyers from Europe, China and the UK on Tuesday, February 9, 2021, followed by North American buyers on Thursday, February 11, 2021.
Buyers will connect with thirty destinations from across the country to take part in one-on-one meetings. Delegates will also be able to explore the event platform with English destinations promoting their services on virtual exhibitor booths.
Throughout the event delegates are encouraged to “reimagine the future of events in England” as part of the new Events Reimagined campaign, demonstrating how England is adapting to the “new normal” in events and developing innovative ways to meet again.
Kerrin MacPhie, VisitBritain’s head of business events, explains that the event will use “tried and tested software” to provide MICE industry professionals “with the opportunity to connect and forge valuable business relationships with destinations across England.”
Gavin Landry, executive vice-president, Americas for VisitBritain, says the event is a valuable opportunity for North American event professionals to connect with destinations throughout England. “MeetEngland continues to find creative solutions to adapt to our new normal and using this dynamic online platform we look forward to highlighting the best of England’s business event offerings and destinations for the North American events industry, as well as sharing the processes in place to welcome visitors back safely and still provide a great experience.”