Thailand Convention and Exhibition Bureau (TCEB) and 22 organizations have signed a Memorandum of Understanding (MOU) to jointly upgrade disease control and hygiene measures for the MICE industry in 10 MICE cities.

Spearheaded by TCEB and the Department of Health under the Ministry of Public Health, the overall goal is to enable the practice of upgraded health measures in all MICE activities. TCEB is ready to assist participating organizations in applying the upgraded safety standard so that they operate in line with the progress of the country’s vaccination program.

“This new initiative gives MICE-related organizations throughout Thailand a single point of contact for implementing the most comprehensive health and safety protocols for every MICE activity,” said Mr. Chiruit Isarangkun Na Ayuthaya, president, TCEB. “It integrates a number of programs such as TCEB’s MICE Cities Development Plan, MICE New Normal, Thailand MICE Venue Standards (TMVS), Thai Stop COVID Plus campaign of the Department of Health, and Amazing Thailand Health and Safety Administration (SHA) by the Tourism Authority of Thailand (TAT). This signals that Thailand is mobilizing the strongest public-private partnership to revive MICE in Thailand and contribute to the recovery of the economy.”

The 10 MICE cities signing the MOU are Bangkok, Chiang Mai, Pattaya, Phuket, Khon Kaen, Nakhon Ratchasima, Song Khla, Udon Thani, Phitsanulok and Surat Thani.

Other than the local governments of the 10 MICE cities, the signing partners of the MOU are the Department of Disease Control, Department of Health, Department of Tourism, Department of Land Transport, Department of Airports, Tourism Authority of Thailand, Federation of Thai Industries, Tourism Council of Thailand, Board of Trade of Thailand, Thai Hotels Association, Airports of Thailand PCL, and Airlines Association of Thailand.

The campaign’s roadshow kicked off in Phuket on April 5, 2021. It will now roll out in Khon Kaen, Chiang Mai, Udon Thani, Pattaya and Bangkok. Targets include MICE-related suppliers such as venues, event organizers, hotels, transport providers, restaurants, retail establishments, and department stores.