Kempinski introduces new “fit room” category

i By April 20, 2021 No Comments

Kempinski Hotels has selected Technogym as its global partner for its new room category, Kempinski Fit Rooms.

Each Fit Room comes equipped with a Technogym Bike and a Technogym Case containing an exercise mat, foam roller, mobility ball, resistance bands and loop bands. Users can choose their favourite classes (cycling, full-body, etc.) from the comprehensive on-demand library based on their preferred trainer, type of workout, language and music.

Fit Rooms may now be booked at Hotel Vier Jahreszeiten Kempinski Munich (Germany) and Hotel Adlon Kempinski Berlin (Germany) as well as Kempinski Hotel Mall of the Emirates Dubai and Grand Hotel Kempinski Shanghai.

Kempinski reports that this new room category meets the health and wellness needs of travellers, who are seeking convenient, safe ways to continue training while on the road. They are offered as a complement to the hotels’ existing fitness centers.

Wellness has appeared as a major trend in all of the recent studies conducted by MICE industry associations. IBTM World’s Trends Watch Report 2021 named it as one of four mega-trends guiding the industry. Its authors cited the negative impact of the COVID-19 pandemic on people’s mental and physical health as a major factor in wellness becoming a “universal” movement within “daily life.”

The 2020 Incentive Industry Travel Index, the annual study conducted by Oxford Economics on behalf of the Incentive Research Foundation (IRF), Financial & Insurance Conference Professionals (FICP) and SITE Foundation, revealed the increasing importance of wellness elements in incentive travel programs. Asked about changes in programs post COVID-19, wellness ranked number one with 25 percent of respondents saying activities promoting wellness would be more important. In fact, wellness was reported to be one of the top four desirable experiences. A case of participants looking for the opportunity to be restored and reenergized in a beautiful environment, particularly after the challenges of the last year, explained Padraic Gilligan, SITE’s chief marketing officer.