Italy’s dynamic, well-developed MICE sector is consistently ranked as one of the best in the world. Offering the infrastructure and facilities planners need to make their business events successful, the segment is experiencing unprecedented growth. More international events are being held in the Country, and these events are adding days to their programs and attracting greater numbers of attendees. In response, more MICE facilities are opening or being expanded, in conference centers, large hotels and historic mansions. In addition, Italy’s modern air, road and rail services make travel safe and convenient. And the Country’s rich, deep inventory of hotels and restaurants ensure that everyone sleeps and eats well.

The perfect blend of business and leisure

Complementing all of that is Italy’s great history, culture and geography. It offers destinations and experiences unlike anywhere else in the world, making it easy to add “wow” elements to programs and giving participants a wide range of bucket-list pre- and post-event bleisure opportunities. World-renowned cities such as Rome, Venice, Milan, Florence and more, and iconic areas and islands such as Sardinia, Capri, the Amalfi Coast, Lake Como, Cinque Terre, and the Italian Alps are popular. But there is increasing demand for off-the-beaten path destinations and cultural experiences. Blending business and leisure effortlessly, Italy is the perfect place to meet.