One of the top reasons Italy is a popular destination for MICE events is the fact that it is home to a significant portion of the world’s artistic and historical treasures. In fact, it has more UNESCO World Heritage sites — 58, in total — than any other country. As a result, it offers conference-goers an infinite choice of experiences to enjoy after a working day.
Central Italy is a treasure trove of riches and home to the Country’s capital, Rome. It is the cradle of the Renaissance, the land where great painters, architects and artists lived and left the most important traces of their creativity. In Tuscany, for example, it is hard not to fall victim to the so-called “Stendhal syndrome” (a mental disturbance caused by the excessive emotion felt when viewing works of art), with so many, and such wonderful masterpieces to be seen there. And what shall we say about Umbria? It offers everything people love about Italy: great food and wine, unspoiled natural scenery, world-class heritage. Then there’s Emilia-Romagna with its Food Valley, historic villages, and art-filled cities. Let’s not forget Marche, a province backed by mountains and close to the sea.
And then there are the cities dotted like jewels throughout the region. Florence, Siena, Pisa, Luca, Assisi, Orvieto, Bologna and Perugia — they have attracted artists, poets, travelers, and businesspeople for centuries. Today, they offer the best of the past and present.
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