Italy’s Northwest – Piedmont, Valle d’Aosta, Liguria and Lombardy – used to be called the “industrial triangle.” But this definition needs to be updated to take into account the ways this region has developed. It no longer is simply a place for large industrial concerns to have their headquarters. Now, there is growth in the tertiary sector, to commerce and the service industries, and therefore to large-scale meetings, conventions and conferences.
Today, Italy’s Northwest welcomes business events that are designed to debate problems, find solutions, make firm business contacts and float new ideas. Just a moment away from the rest of the world, the region’s airports, motorways and railways make connections easy and convention. And the opening of several conference centers, in recent years, has helped make it even more ready to serve the MICE market.
The region’s three large major cities stand out: Turin, the first capital of unified Italy, is the birthplace of Italian radio, cinema and telephone, and the cradle of the automobile industry. Milan, a cosmopolitan city, always trendy, is the vibrant pulse of the Italian economy and home to the headquarters of large companies as well as the most prestigious world names. Genoa, squeezed in between the mountains and the sea, is a seaport of primary importance and a fascinating city of labyrinthine streets.
Bordered by the sea and the Alps and home to many lakes, Northwest Italy also offers a wealth of opportunities to add nature and sporting activities to a program. It is truly a place where business meets leisure.