Reed launching experiential marketing expo and conference

i By February 4, 2020 No Comments

Reed Travel Exhibitions (RTE) is launching a two-day conference and expo dedicated to experiential marketing and live events.

The inaugural edition of “Exceptional Experiences” will take place at Fira Gran Via in Barcelona, December 2-3, 2020. It will run alongside Reed’s major business events trade show, IBTM World, which takes place from December 1-3, 2020 at the same venue.

According to RTE, the “experience economy” is transforming brand marketing. Exceptional Experiences’ mandate is to bring together the global creative live events community with marketers and event planners, giving them an opportunity for one-on-one meetings and to share best practices and learnings.

(Top of post) Festivalization is one tool planners are incorporating into events as the experience economy grows. The Loy Krathong Festival, shown here, is the Thai New Year Party with floating lanterns. Photo by kato.84 | Canva.

Exceptional Experiences, says Reed, will combine cutting-edge knowledge on experiential trends, execution, ROI and sustainability from speakers who will deliver insights and information on marketing strategies, brand activation case studies, and new products, thinking, technology and services.

“With current predictions estimating that global expenditure on the ‘experience economy’ will hit £8.2 trillion [$10 trillion+ USD] by 2028*, marketers and event planners need to ensure they’re delivering live events and experiences that resonate on a personal and emotional level with potential and existing customers,” said Natalie Whittaker, event manager, Exceptional Experiences.

“We know from our research and feedback from RTE’s customer base of marketing and events professionals that there is a huge appetite for knowledge sharing, learning and for the opportunity to engage and interact with products and services that can support brand marketers in delivering exceptional experiences,” she explained. “Strategically, and for our customers, it makes sense to run Exceptional Experiences alongside IBTM World in Barcelona. The content and attendees are complementary, which gives us the opportunity to provide additional value and enhance both events.”


About Reed Exhibitions

Reed Exhibitions organizes more than 500 events in 30 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. It serves 43 industry sectors, including MICE, with trade and consumer events. It is part of RELX, a global provider of information and analytics for professional and business customers across industries.