The Little Daisy Jerome, a 25,000-square-foot mansion originally built by copper baron James “Rawhide Jimmy” Douglas, has been reimagined and reopened as a private venue.

The estate is located on a hillside in Jerome, a historic mining town 100 miles north of Phoenix and 24 miles from Sedona. Once called the “Wickedest Town in the West,” Jerome nearly became a ghost town when the mines closed in the 1950s. Saved by artists, it is now home to restaurants and galleries.

Managing partner Brian Grooms and his father and business partner F. Andrew Grooms undertook the revitalization of the estate and its transformation into a venue after acquiring the estate in 2020. In addition to Douglas, it had previously been owned by inventor William Earl Bell, and the Ackers, a prominent Arizona family.

The Little Daisy is able to host events with up to 100 people. It features a light-filled atrium that doubles as an art gallery, a chef’s kitchen, a yoga and fitness studio, a billiards room and an upstairs lounge. It also has accommodations for 19 guests in the main house, and 14 more people in its two guest homes, Villa Contenta and The Geologist’s House.

A highlight of the property is the rooftop terrace. Delivering panoramic views of the Verde Valley, it has an outdoor kitchen, BBQ grill, fire pit, lounge, extensive wrap-around patio, and in the summer months, a full open-to-the-sky bathroom.

The estate is available for all types of events, including corporate and creative retreats, weddings, a variety of experiences (yoga, art, private chefs, and curated wine-country adventures in the Verde Valley). Only one group is hosted at a time, ensuring exclusive use of the estate.

“People don’t just want to go somewhere anymore,” said Brian Grooms. “They want to belong somewhere, even if it’s just for a weekend. The Little Daisy offers that – a place where every guest becomes part of its century-old story.”