Destination by Hyatt brand coming to Southeast Asia

i By May 29, 2025 No Comments

Hyatt Hotels Corporation announced today that a Hyatt affiliate has entered into a franchise agreement with PT Lombok Torok Developments for Samara Lombok, debuting the Destination by Hyatt brand in Southeast Asia.

Expected to open in 2027, the 249-key hotel will be a part of integrated development Samara Lombok, situated in the emerging destination of Lombok, Indonesia. It will join Hyatt’s portfolio of 15 properties in Indonesia, across seven brands including Alila, Andaz, Park Hyatt, Grand Hyatt, Hyatt Place, Hyatt Regency and The Unbound Collection by Hyatt.

“Each property within the Destination by Hyatt brand is individual at heart yet connected by a commitment to embody the true spirit of each location,” said David Udell, group president, Asia Pacific, Hyatt. “We are thrilled to collaborate with PT Lombok Torok Developments on this hotel and bring guests and World of Hyatt members to the emerging destination of Lombok.”

This image is a rendering of one of the pools planned for Samara Lombok, Destination by Hyatt, which is expected to open in 2027. Rendering courtesy of Hyatt Hotels Corporation.

Renderings courtesy of Hyatt Hotels Corporation.

Lombok is known for its untouched beaches and prime surf breaks that are amongst the best in Indonesia. It is also home to Mount Rinjani, the second highest volcano in the country, and a popular trekking destination. Accessible by air and sea, Samara Lombok is only 25 minutes away from Lombok International Airport.

Totaling more than 300 acres (125 hectares) on the island, the Samara Lombok development will encompass two sites, Samara Bay and Samara Hills. It will feature:

  • guestroom and villa accommodations (249);
  • a comprehensive wellness village;
  • multiple swimming pools;
  • more than 10 restaurants and bar venues offering a diverse range of culinary concepts developed in collaboration with some of the region’s most respected chefs;
  • a range of purpose-built sports facilities, including four tennis courts and four padel courts;
  • a marine and water sports center; an educational marine biology center;
  • an organic farm and sustainability hub;
  • a dedicated kids’ zone;
  • and a collection of beach clubs and day clubs.

The architecture and interior design will be by several award-winning architects based in Bali and will draw inspiration from the lush paddy fields that surround the development. Construction is currently underway and Samara Lombok is planned to open in 2027.

“Our vision for Samara Lombok has always been to create a destination that goes far beyond conventional luxury. It’s about crafting a place where exceptional design, sport, dining, and exploration come together to deliver truly meaningful guest experiences,” said Stephen Ebsworth, co-founder, Samara Lombok. “This agreement with Hyatt allows us to share that vision with a wider global audience, while remaining firmly rooted in the spirit and soul of Lombok.”

Note: This release is a forward thinking statement.