Quintessential California beach town Encinitas will be home to the first new-build Alila resort in the Americas.

Hyatt Hotels Corporation announced on July 9 that JMI Realty and Fenway Capital Advisors are developing the 130-key Alila Marea Beach Resort Encinitas, which is expected to open in early 2021. It joins Ventana Big Sur, an Alila Resort, as the brand’s second hotel in California and the United States, along with 14 other luxury properties worldwide.

“We are thrilled to announce the development of the first new-build Alila resort in the Americas, marking a significant milestone for Hyatt. California’s legendary coastline has long captured the hearts of our guests, World of Hyatt members and customers, and we’re excited to continue to expand in California with this landmark oceanfront project,” said Susan Santiago, Global Head of Lifestyle and Miraval Operations at Hyatt. “The Alila brand has long been a leader in crafted luxury and responsible tourism, and Alila Marea Beach Resort Encinitas will embody that same ethos when it debuts in Southern California.”

The resort will be situated along coastal bluffs, overlooking Grandview and South Ponto Beaches. It will offer an oceanview restaurant with rooftop patio, a pool with pool bar and an infinity-edge hot tub, a luxury spa and wedding and events venues, all with panoramic Pacific Ocean and lagoon views.

San Diego-based Joseph Wong Design Associates is designing the resort, with Mark Zeff Associates handling the interior design. In keeping with the brand’s reputation for innovative eco-design, the resort will “seamlessly blend into the bluffs with natural building materials and native plants.

In addition to the spa, the resort will offer the Alila Experience, a series of uniquely curated moments that integrate indigenous nature, traditional culture and the local community for an authentic destination experience. Other health and wellness-centred activities for guests will include surf and paddleboard lessons, cycling, hiking and beachside yoga.