Avani Museum Quarter Amsterdam is scheduled to open in Q2 2024, marking the debut of the Minor Hotels‘ brand in The Netherlands.

“Avani Museum Quarter Amsterdam marks a significant milestone for Minor Hotels, reinforcing our commitment to delivering exceptional experiences across the globe,” said Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels. “With this upcoming opening, Avani guests will be able to immerse themselves in the art-led design of our newest gem in the Netherlands.”

The rebranded 163-key property delivers a canal-side experience. Centrally located in Amsterdam’s cultural hub, it is close to landmarks such as as the Rijksmuseum and Van Gogh Museum.

Drawing inspiration from the Stedelijk Museum, the hotel’s design blends avant-garde aesthetics with rationalist architecture. Its sleek glass façade will be balanced by vibrant, playful interiors and complemented by high gloss finishes that pay homage to Amsterdam’s iconic canals.

Avani Museum Quarter Amsterdam’s rooms and suites, complete with 60s-inspired furniture, will be spread across seven floors, some with floor-to-ceiling windows. All will be equipped with the latest mod-cons, including a power shower, coffee machine, garment steamer, yoga mat, and a high-quality Bluetooth speaker. In-room dining will be available 24/7, emphasizing healthy, fresh and satisfying options. For fitness enthusiasts, the AvaniFit gym will operate around the clock, featuring state-of-the-art cardio machines. In addition, the nearby Vondelpark provides excellent jogging tracks.

On the hotel’s ground level, an open-floor lobby lounge will share space with The Pantry, Avani’s signature grab-and-go dining concept. The property will also have a boardroom meeting space.

The PC Hooftstraat shopping district and the De Pijp neighbourhood are a five-minute walk from the hotel. Amsterdam Central Station is a ten-minute drive away, and the RAI Exhibition and Convention Centre is a short tram ride away.

The upcoming launch of Avani Museum Quarter Amsterdam follows the recent expansion of the brand in Europe. Properties were added in Madrid, Milan and Venice last year, followed by the opening of Avani Frankfurt City Hotel at the start of 2024, in addition to the upcoming debut of the Avani brand in China. With a strong presence in Asia, the Middle East, and Sub-Saharan Africa, Avani’s expansion into new destinations continues in 2024 with plans to more than double its property count to almost 100 by the end of 2026.