More than 3,000 buyers have already registered to attend IMEX America, which is being held November 9-11, 2021, at Mandalay Bay, Las Vegas.
Buyers already registered come from across the planner community—event agencies (47%), associations (9%), corporate planners (22%), independents (18%) and others (4%). And many are senior-level (C-suite, directors, owners/partners) buyers, reports the show’s organizer, IMEX Group.
“At its heart, the show is about connecting buyers and exhibitors to place business—this is the foundation of everything we do. We’re thrilled to see such demand from the business event community to reconvene at IMEX America this November,” says Carina Bauer, CEO, IMEX Group. “For many in the industry, the show is set to play an important part in their long-term business recovery, providing a timely opportunity to gauge industry confidence and real-time growth prospects while meeting colleagues and partners who they haven’t seen face to face in almost two years.”
Registration is free, as always, for meeting and event professionals, who can expect a “safe but not sterile” live show and extensive education program, the latter featuring new tracks and speakers who understand the industry’s challenges and potential going into 2022.
Exhibitor momentum is growing alongside the buyer momentum. Suppliers booked to take part in the show span all sectors of the industry. These include destinations Australia, Singapore, Dubai, Italy, Canada, Boston, Atlanta, Argentina, Hawaii, Panama and Puerto Rico as well as hotel groups Four Seasons, Wyndham Hotel Group, Mandarin Oriental Hotel Group and Associated Luxury Hotels International.
“Our partners have played a pivotal role in helping us to create a live show that reflects the current business climate and is targeted to the community’s needs,” explains Bauer. “We’re also working closely with our new venue< Mandalay Bay, and host city—LVCVA—to ensure that IMEX America meets the highest standards of health, comfort and safety. Our mission is to create a show that’s underpinned by secure safety measures while delivering the classic IMEX touch of fun, soul and heart that we know our community craves right now.”
Looking ahead to the 10th edition of IMEX America, Bauer and IMEX chairman Ray Bloom discuss pent-up market demand, exhibitor and buyer interest levels, changes to the show experience and more in the latest “Conversations with Carina” video.