With nearly 90 hotels in its development pipeline, Hilton is accelerating the expansion of its portfolio of hotels in Canada by 50 percent over the next five years.
In 2023, the hospitality company opened 10 properties, including the first Canopy by Hilton in Canada, bringing its Canadian portfolio to 180 hotels offering more than 28,000 rooms across 11 brands.
It also signed nearly 20 deals, bringing its Canada pipeline to approximately 90 hotels and more than 11,000 rooms. New developments include the debut of Spark by Hilton and Motto by Hilton brands in 2024.
“We are excited about our continued momentum in Canada, as a resort of our organic multi-brand, country-wide growth strategy,” said Jeff Curry, senior director of development, Canada, Hilton. “We remain focused on expanding our portfolio to every province across the country with both existing and new-to-market brands and are committed to offering business and leisure travelers robust options in the destinations they want to visit.”
Growing demand for lifestyle brands
Last year, Hilton opened Canopy by Hilton Toronto – Yorkville (lobby shown above), marking the debut of the Canopy by Hilton brand in Canada and demonstrating developer affinity for lifestyle brands that deliver elevated, boutique hotel experiences. The company also signed five new deals including Motto by Hilton Montreal Downtown, the first Motto by Hilton hotel in Canada.
In 2024, Revery Toronto Downtown, Curio Collection by Hilton will be the second Curio Collection by Hilton branded property in Canada. In the next five years, Hilton plans to triple its presence in the lifestyle category with new hotels planned in popular destinations including Montreal, Toronto, Vancouver, and Niagara Falls.
Spark by Hilton launching in 2024
In 2023, Hilton signed six new deals under its premium economy hotel brand Spark by Hilton, which provides a reliable and comfortable stay with friendly service for every guest, all at an accessible price. The brand plans open four new properties this year, including Spark by Hilton Toronto Markham, Spark by Hilton Oshawa, Spark by Hilton Woodstock, and Spark by Hilton Owen Sound.
DoubleTree by Hilton driving full-service category growth
Over 20 DoubleTree by Hilton brand properties are currently in operation in Canada, with more than seven in the pipeline.
In 2023, Hilton signed DoubleTree by Hilton Brome Missisquoi Resort in Quebec. In 2024. DoubleTree by Hilton Kingston and DoubleTree by Hilton West Kelowna are expected to open.
Expansion of focused-service brands fueling Hilton’s growth
Focused-service brands represent more than 60 percent of the company’s pipeline in the country. In 2023, Hilton opened five focused-service hotels including Tru by Hilton Toronto Airport West and four properties under the Hampton by Hilton flag in downtown Toronto, Cornwall, Hamilton, and Midland.
The game-changing Tru brand is set to expand from three hotels to more than 15. Additionally, with 70 open hotels and upwards of 25 in design or construction, Hampton is on track to reach the 100th hotel milestone in the next five years.
Extended-stay seeing long-term growth
Canada has more than 30 extended-stay properties, with another 20 hotels in the pipeline. The Home2 Suites by Hilton brand is leading the category’s momentum. In 2023, Hilton opened Home2 Suites by Hilton Huntsville, Home2 Suites by Hilton Quebec City, QC and Home2 Suites by Hilton Thunder Bay and signed five new deals.
In 2024, Home2 Suites by Hilton Kingston and Home2 Suites by Hilton Kitchener will open continuing the accelerated expansion of the brand.
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