Faena Group and Accor partnering to expand Faena brand

i By January 26, 2021 No Comments

Faena Group and Accor have entered into a strategic partnership focused on expanding the Faena brand around the globe.

Founded by Alan Faena and Len Blavatnik in 2000, Faena specializes in creating one-of-a-kind holistic environments anchored in cultural experiences. These environments—Faena Districts— integrate residences, hotels, art and cultural spaces.

Now, Alan Faena will work with Accor to develop Faena Districts in select global destinations.

“We have found in Accor a perfect partner: we have a shared vision and passion. As Faena expands, we plan to continue rethinking hospitality lifestyle and shaping the path for groundbreaking concepts, setting new industry standards in the creation of inimitable environments rooted in culture, positively transforming cities, shifting old paradigms and becoming new international cultural epicenters,” says Alan Faena. “It has always been our dream to share the Faena ethos and artistic vision around the globe, and with Accor we are turning this dream into reality.”

Sébastien Bazin, Accor’s chairman and CEO, explains that Accor is building an experience-based hospitality platform and greatly values the energy and ideas that entrepreneurs, creators and visionaries bring.

“Alan Faena is a clear leader in the luxury lifestyle sector with his transformative concepts,” says Bazin. “Faena Districts are shifting the gravitational centers of the cities where they reside, making a true difference in their communities. These will serve as our model as we work hand-in-hand with the Faena team to help achieve their vision and global expansion ambitions. We look forward to a long and rewarding future working with Alan, Len and the entire Faena group.”

In addition to collaborating on future projects with Faena Group, Accor will now manage Faena Buenos Aires and Faena District Miami Beach. The latter property (pool area shown at top of post) has been named the number one hotel in Miami, the number two hotel in the wider United States and twelfth highest ranked property in the world by readers of Condé Nast Traveler in its 2020 Readers’ Choice Awards.