Fox Harb’r Resort has named Pearleen Mofford as its new director of sales. Mofford assumes leadership of the landmark oceanside retreat’s meeting, incentive and corporate event business, alongside travel trade engagement, focused beyond Atlantic Canada.

“Across the entire hospitality industry, 2020 has been a story of adapting and embracing business as unusual,” Fox Harb’r Resort president Kevin Toth notes. “Pearleen’s diverse background, deep Maritimes’ market knowledge, and track record of innovation complement Fox Harb’r Resort’s forward focus. Her drive to present coastal Nova Scotia as a uniquely compelling, accessible, and smart place to gather and escape, matches ours.”

A long-time champion of the travel industry across Atlantic Canada, Mofford has collaborated with Fox Harb’r Resort in her prior role, as managing director of the region’s leading destination management company. Mofford is also the President-Elect of SITE Canada, the national chapter of the global authority on incentive travel business experiences, and the network of travel and event professionals who deliver them. Between 2010 and 2014, she pioneered the MPI award-winning Right Some Good, North America’s original pop-up food festival.

“Naturally, I’m excited to showcase what makes Fox Harb’r Resort a must-do, for both new and familiar, clientele,” Mofford says. “I already feel at home with this seasoned resort team, including Atlantic Canada Regional sales director Stacy Doyle. “As an expert home of smaller, bespoke events, Fox Harb’r is uniquely positioned to share our Nova Scotia with a reconnecting world that is keen to travel and meet again.”

Mofford’s success in business development is further underpinned by two decades at the helm of an integrated communications agency, providing strategic support to clients across the Atlantic region’s telecommunications, oil and gas, aerospace, insurance, and education industries. She holds a BPR from Mount Saint University, is a SITE Certified Incentive Specialist (CIS), and volunteers widely, including for Halifax’s Phoenix House youth programs.

She can be reached at pmofford@foxharbr.com

Fox Harb’r Resort 

Located along Nova Scotia’s Northumberland Shore, Fox Harb’r is the dream-made-reality of Tim Hortons’ co-founder and philanthropist Ron Joyce. Delivering “luxury without pretension” in a uniquely private destination, it is a 90-minute drive from Halifax, Nova Scotia and Moncton, New Brunswick. This CAA/AAA Four-Diamond and Canada Select Five Star retreat features all-suite accommodations for 170 guests, a dedicated meeting and event facility, singular outdoor venues and a small plane landing strip. In addition to the top-ranked Fox Harb’r championship golf course, it offers the most outdoor activities of any resort in Eastern Canada, including sport shooting, horseback riding, guided sea kayaking, or greenhouse and vineyard touring.