Hyatt’s JDV Hotel brand making European debut

i By February 23, 2021 No Comments

Hyatt’s JDV Hotel brand will make its European debut in April with the conversion of three Swedish boutique hotels.

A Hyatt affiliate has entered into franchise agreements with Story Hotels Holding AB to bring Story Hotel Riddargatan and Story Hotel Signalfabriken in Stockholm and Story Hotel Studio Malmö into the independent collection brand. The properties, which will all retain their individual hotel names and unique identities, will be available through Hyatt’s booking channels starting April 15, 2021.

“We are very excited to bring these three Story Hotels in Europe under Hyatt’s JDV Hotel brand portfolio and at the same time grow the Hyatt hotel footprint in Sweden,” said Briana Swift, Hyatt’s director of development for Europe and Southwest Asia. “We are focused on thoughtful growth in locations that meet our guests and members’ needs, and the upcoming addition of three Story Hotels helps us fuel this growth in markets like Scandanavia, as we collaborate with owners who want to maintain each property’s unique identity. With their strong design focus and neighbourhood feel, Story Hotels will be the perfect representation of Hyatt’s independent collection in Europe.”

“It was clear at an early stage that Hyatt and Story Hotels had a very similar vision of how modern upscale living should look and feel,” said Staffan Åkerlind, CEO, Story Hotels. “We are thrilled to introduce the JDV Hotel brand to Europe and Scandinavia and, we are proud to be working with such an experienced, international hospitality company like Hyatt. We look forward to leveraging their experience to offer excellent service to our guests and benefit from their global scale and distribution platform.”

Story Hotel Riddargatan, Stockholm

Hyatt's JDV Hotel brand include three Story Hotel properties as of April 15, 2021. Image her Lily Dam Suite, Story Hotel Riddargatan, Stockholm. Image courtesy of Hyatt.

PHOTOS | (Top of post) Guestroom, Story Hotel Riddargatan. (Above) Lily Dam Suite at Story Hotel Riddargatan. All photos this page courtesy of Hyatt.

This 83-room property is widely believed to be one of Stockholm’s original boutique hotels. Its industrial design represents the building’s former life as an apartment complex, barbershop and garage. Dine and drink options include a restaurant—Ling Long—specializing in Southeast Asian cuisine, and one indoor and one outdoor bar. It is centrally located in the Östermalm area with easy access to neighbourhood restaurants, cafés and bars as well as the high-end shopping district.

Story Hotel Signalfabriken, Stockholm

Hyatt's JDV Hotel brand will include three Swedish Story Hotels as of April 15, 2021. Image here shows guestroom of Story Hotel Signalfabriken, Stockholm. Image courtesy of Hyatt.

Guestroom, Story Hotel Signalfabriken

Housed in what once were a fire station and town hall, this property features 83 individually designed guestrooms and a bar and restaurant that regularly hosts DJ performances. Its location in the city’s Sundbyberg’s Torg neighbourhood makes it attractive to business travellers with meetings in the surrounding areas of Solna, Bromma and Kista. Stockholm’s city center is less than ten minutes away via the nearby tram, bus and subway lines.

Story Hotel Studio Malmö

Hyatt's JDV Hotel brand will include three Swedish Story Hotels as of April 15, 2021. Image here shows guestroom of Story Hotel Studio Malmo. Image courtesy of Hyatt.

Guestroom, Story Hotel Studio Malmö

This 95-key property is situated on the top floors of a high-rise building, giving guests great views of the city and waterfront. It is part of the mixed-use STUDIO building, which also houses conference and meeting facilities, corporate offices, retail outlets, several restaurants and a café. Its restaurant and cocktail bar, Kasai in the Sky, has the city’s highest outdoor terrace.

About Hyatt’s JDV Hotel brand

Hyatt’s JDV Hotel brand is a collection of independent hotels that are true reflections of the urban neighbourhoods that they call home. Each hotel provides an experience that is inclusive in spirit and space, welcoming all “vibes, tribes and unique souls.”