IMEX Group reports that buyer, exhibitor and meeting numbers for IMEX Frankfurt 2024 are currently tracking ahead of 2023, reflecting the business momentum and confidence in the global meetings and events industry.

Taking place May 14-16 at Messe Frankfurt, the show will play host to growing numbers of exhibitors from around the world and approximately 4,000 buyers.

“We know that face to face events are where some of the most valuable business conversations take place – according to EIC research as many as 22 percent of new customers are generated through in-person events,” said Carina Bauer, CEO, IMEX Group. “Our show’s carefully designed to facilitate this and, from the demand we’re currently seeing from both buyers and suppliers, the appetite to meet and do business as we head into the second quarter of the year is impressive.”

Global exhibitors expanding show presence

An expansive roster of suppliers representing destinations, venues, hotels and technology are exhibiting at the show. Most regions have a larger presence than last year with marked increases from North America, the Caribbean, Asia and Africa.

• The number of US destinations has doubled – over 20 compared to 10 last year. Together with first time exhibitors – Savannah, Bloomington, West Hollywood and Beverley Hills, they can all be found in the new Brand USA pavilion.
• Strong representation from Asia includes Beijing returning, while Ho Chi Minh City – the largest city in Vietnam – is new to the show. Indonesia and Japan are both increasing their presence with Tokyo taking its own booth.
• African destinations also continue to grow with Senegal and Zambia among the newcomers. Tanzania is returning with its largest ever booth, while Rwanda will celebrate 10 years since its convention bureau was launched and first introduced to the industry at IMEX Frankfurt 2014.
• Many European countries and cities are furthering their investment too with Italy, Croatia, the Czech Republic and Istanbul among those increasing their booth space.
• The major hotel groups will all be showcasing their portfolios including Accor, Hilton, Hyatt, Four Seasons, Marriott, Radisson and Wyndham.
• The area of the show floor devoted to technology will showcase solutions covering payments, virtual events and content management among others – TranslateABLE, Swoogo and OUispeak are among the new additions.

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