The five-star Jumeirah Al Naseem in Dubai is the first hotel in the world to be awarded a Bureau Veritas’ Safeguard label.

“The safety of our guests and colleagues has always been our utmost priority. We have a long-standing relationship with Bureau Veritas, working with them since 2018 to oversee our HACCP [Hard Analysis and Critical Control Points] certification for food and safety and implementing health, safety and environment compliance audits globally,” said José Silva, CEO, Jumeirah Group. “The current situation requires us to go even further to validate the protective measures in place and achieving the Bureau Veritas Safeguard Label is an important step in restoring confidence and demonstrating our commitment to operate our hotels to the highest global standards. Jumeirah Al Naseem is the first hotel in the world to receive the Safeguard Label, and we will be working closely with Bureau Veritas over the coming weeks to certify our wider portfolio.”

Bureau Veritas is a world leader in testing, inspection and certification services. It developed detailed checklists with global health, safety and hygiene specialists to ensure that procedures businesses put in place for the reopening of their operations meet local and international regulations, as well as recognized best practices.

To receive the Safeguard Label, businesses must pass remote and field audits evaluating the protective measures they have put in place to keep guests and employees safe and healthy.

Jumeirah Group implemented a series of protective measures in its hotels around the globe. These include: 

• use of protective masks
• daily temperature checks and extensive hygiene training for staff
• strict social distancing across all areas of the hotel including beaches, pools and gyms (when they open)
• tripling fresh air in public areas
• sanitization fogging–up to three times a day depending on footfall;
• strict lift etiquette to ensure guests are travelling alone
• vigorous daily cleaning and aeration of guestrooms
• amenity kits that include face mask, sanitizing gel and hand wipes
• putting pillows and duvets through a thermal hygiene process
• changing pillow and mattress protectors after each checkout
• when possible leaving rooms vacant for three days after each stay, and when that is not possible because of high occupancy, the room undergoes a complete sanitization fogging process

Additional precautionary measures on the food and beverage side, include full restaurant sanitization before each service, buffets redefined as a la carte, table distancing and hygiene amenities place on each table for guests to use.