GENEVA, SWITZERLAND — Kempinski Hotels has doubled its footprint in Dubai after signing a partnership with Abu Dhabi National Hotels to rebrand two iconic properties.

On January 1, 2024, the Kempinski flag was hoisted above Kempinski The Boulevard Dubai and Kempinski Central Avenue Dubai, formerly Address Boulevard and Address Dubai Mall respectively. The addition of these two landmark properties to the Kempinski portfolio significantly expands the brand’s presence in Dubai, which was one of the best-performing destinations worldwide for the luxury hotel group in 2023.

“This important milestone marks an enormous step forward for Kempinski and cements our role as one of the dominant luxury hotel brands in the Middle East,” says René Nijhof, Chairman of the Board of Directors, Kempinski S.A. “As one of the first luxury hotel companies to secure a foothold in the United Arab Emirates in the late 1990s, Kempinski has a well-established reputation for unsurpassed quality and service. Following a record year of performance, we will continue to grow our portfolio across the region in 2024 and beyond.”

Rising 72 storeys high, Kempinski The Boulevard Dubai is steps from attractions including Dubai Mall, Dubai Opera and the world’s tallest building, Burj Khalifa. The urban resort is home to 198 rooms and suites and a collection of elegant residences, all featuring fine furnishings, original artworks and technological innovations as well as spectacular views.

The property’s selection of dining spaces include The Living Room, The Kitchen, The Collection Room and The Dining Room, as well as several private dining areas for intimate gatherings and an open-air terrace.

Kempinski The Boulevard Dubai also features an 8,180-square-foot spa complete with hammams and salt and stem rooms. Outside, three swimming pools dotted with palm trees create an oasis of greenery.

Steps away, Kempinski Hotel Central Avenue Dubai with its 245 luxurious rooms and suites is conveniently connected to The Dubai Mall, where luxury brands from around the world are gathered under one roof alongside smart dining concepts, an aquarium, an indoor ice-rink and a glittering gold souk. The property’s guestrooms, suites and residences embody a sense of understated elegance, with pared-back design and muted tones accented with artworks, ambient lighting and touchpad technology controls. Each one boasts its own private balcony delivering views of Downtown Dubai, Burj Khalifa or the city skyline.

The property’s dining venues offer a selection of culinary styles, from modern Middle Eastern cuisine and home-style international dining to afternoon tea. And its award-winning spa features a range of signature rituals and treatments to enhance wellbeing.

“These two landmark hotels embody a sense of modern Arabian luxury and timeless European elegance,” says René Nijhof. “Kempinski has been present in the Middle East for more than 26 years and it remains one of the most dynamic and exciting parts of the world for us. With these new additions to the constellation and a strong pipeline in the region, we reassert our reputation as a trusted partner in the Middle East and around the globe.”

Khalid Anib, Chief Executive Officer, Abu Dhabi National Hotels, adds: “We are delighted to see the Kempinski flag flying over two of our most prestigious properties in Dubai. The Kempinski brand is a symbol of excellence that represents the very best of European hospitality. The company’s strong track record and expertise in the region makes it an ideal partner to usher these two hotels into the next era.”

In addition to the two new properties, Dubai is home to Kempinski Hotel Mall of the Emirates and Kempinski Hotel & Residences Palm Jumeirah. When it opens in 2025, Kempinski Residences The Creek Dubai will become the first standalone Kempinski private residences in the region.