RX’s new hybrid event, IBTM Wired, was a success for supplier and buyer attendees.
Almost 3,200 one-to-one business meetings took place during the hybrid event, which welcomed more than 290 hosted buyers from 65 countries online as well as another 100 physical attendees in Singapore on its first day for the SMF (Singapore MICE Forum) x IBTM Wired conference in partnership with SACEOS (Singapore Association of Convention and Exhibition Organizers and Suppliers).
The satisfaction score for the meetings between hosted buyers and international destinations and suppliers was 4.6 out of 5. Ninety-four percent of booked meetings were attended.
In addition, the event’s robust education program had 1,000 on-demand views during the event’s four days and for two weeks afterwards. The 28 live and 39 on-demand education sessions were Events Industry Council (EIC) accredited.
Commenting on the experience, exhibitor Heike Ströhmann from The Westin Paris Vendôme, said: “The Westin Paris Vendôme – Le Meridien Etoile decided to attend IBTM Wired as it is vital in this changing environment to show that we are active, open for business and have adapted to the new needs. The IBTM platform is flawless, and our agenda filled up in a heartbeat – we needed a team of three to cover all the meeting requests. We will definitely attend again.”
Hosted buyer Marcus Lee, chairman, International China Investment Forum, said: “IBTM Wired is an excellent event where you are able to meet high quality industry suppliers from around the globe. I was able to discover new opportunities, talk to new destinations, hotels and venues to plan for our next events.”
Michael Jones, event manager, IBTM Wired, explained that the event effectively brought the industry together to re-connect, learn new skills and do valuable business in what has been an incredibly challenging time for the sector. “We’re delighted with the results and the excellent feedback from participants,” he said. “I’d like to thank our exhibitors, buyers and partners SACEOS, as well as the Singapore Tourism Board and Marina Bay Sands who were instrumental in bringing IBTM Wired to fruition.”