Eleven D&C Co., Ltd., one of Korea’s leading real estate developers, has appointed Rosewood to manage a new build ultra-luxury hotel set to open in Seoul in 2027.
Rosewood Seoul will be situated beside Yongsan Park – Seoul’s Central Park – in the heart of the city. The property will be part of The Parkside Seoul, an innovative development on the former site of the United Nations Command.
“Seoul is one of Asia’s most dynamic metropolises known for its innovation while simultaneously honoring its distinctive history and heritage,” says Sonia Cheng, CEO, Rosewood Hotel Group. “We look forward to exploring this destination through the Rosewood lens and are thrilled to be working with our partners at Eleven D&C Co. to create an elevated lifestyle experience that will bring attention to Seoul amongst a new generation of ultra-luxury travelers.”
Rosewood Seoul – an urban retreat
Kohn Pedersen Fox Associates, the American architecture firm that has guided several Rosewood projects in Asia, will lead the design of the hotel. Interior design firm Space Copenhagen is tasked with creating the interior spaces.
Rosewood Seoul is expected to have 250 rooms and suites. Amenities will include seven restaurants and bar, and more than 19,300 square feet of multi-purpose event space.
The property will also be home to Asaya, Rosewood’s comprehensive wellness concept. Spanning close to 50,000 square feet, Asaya will have multiple treatment rooms as well as hydrotherapy and relaxation areas. The space will also feature an indoor pool, luxury locker rooms and saunas, a state-of-the-art fitness center and an indoor golfing facility.
The Parkside Seoul
The Parkside Seoul is located along Noksapyeong-daero, one of Seoul’s main thoroughfare. A mixed-use development, it will connect the city’s business district to the north and the modern Gangnam area in the south. In addition to Rosewood Seoul, it will offer high-end retail and residences joined by large outdoor spaces.
“We are thrilled to have Rosewood Hotels & Resorts join The Parkside Seoul, a mixed-use development project planned on a site with historical significance in the center of Seoul. Despite the site being located in the heart of the city, it took 111 years for the site to be returned to the Korean people due to its tumultuous history, making the development of The Parkside Seoul a historic event in itself,” says Seok Oh Eum, chairman, Eleven D&C Co. “The combination of the dynamic charm of Seoul, a city where the past and the present coexist, and Rosewood’s guiding principles is sure to make Rosewood Seoul a new landmark of Seoul, beloved by sophisticated travelers from around the world and Seoulites alike.”