Accor inks deal for new Sofitel hotel in India

i By April 8, 2024 No Comments

Accor has signed a partnership agreement with EBU Estate Developers Private Limited for the development of a Sofitel brand hotel in India, the Sofitel Jaipur Jawahar Circle.

Scheduled to open in 2028, the new-build Sofitel Jaipur Jawahar Circle will feature 275 rooms, four distinct restaurants and bars, and more than 53,800 square feet of state-of-the-art meeting and banquet venues.

Jaipur, known as the Pink City, is a jewel in India’s tourism crown. Offering a rich tapestry of culture, history and architecture, it is part of the country’s Golden Triangle tourist itinerary, which also includes the cities of Agra and Delhi.

“We are delighted to partner with EBU Estate Developers Private Limited to bring the Sofitel brand to Jaipur and to celebrate a new chapter in our journey in India,” said Sébastien Bazin, chairman and CEO, Accor. “Accor’s offering is uniquely positioned to harness the power of Indian travelers and this new signing is a great illustration of our commitment to bring meaningful experiences, today with the well-known Sofitel’s French art de vivre. With our unparalleled portfolio of brands, Accor plans to open 30 new properties in the country in the next three to five years and will continue to strive for excellence, making a positive difference to our communities.”

The Sofitel Jaipur Jawahar Circle will feature an array of amenities, including swimming pools, a spa, a fitness center, ample parking, and a kids’ club. Its extensive MICE facilities will be designed to accommodate up to four large events simultaneously, further solidifying Jaipur’s position as a premier destination for corporate gatherings and social events as well as weddings.

A significant addition to Accor’s India portfolio, the Sofitel Jaipur Jawahar Circle joins sister luxury hotels Fairmont Jaipur and Raffles Jaipur (opening in mid-2024).

“We are committed to delivering a flagship Sofitel hotel that exceeds expectations and sets new standards of luxury in Jaipur,” said Vikram Sukhani, authorized representative at EBU Estate Developers Private Limited. “This partnership marks the beginning of a long and fruitful relationship with Accor, as we embark on a journey to develop multiple hotel assets in the premium, luxury, and ultra-luxury segments over the coming years.”

Building on the success of Sofitel Mumbai, Accor has a strategic focus on bringing the brand to main urban and leisure destinations such as New Delhi, Goa, and Bengaluru.