W Edinburgh is now open, marking the W Hotels brand’s entry into Scotland and its second property in the United Kingdom.

“Our bold approach to luxury hospitality, complemented by culture-driven programming, and cutting-edge design will surely infuse the city with a playful, yet refined ambiance. W Edinburgh invites locals and global travelers alike to explore the city through the brand’s distinct lens,” said George Fleck, Vice President and Global Brand Leader, W Hotels.

W Edinburgh comprises three distinct buildings positioned around St. James Square – the Ribbon Building, James Craig Walk, and the Quarter House. Reimagined by interior designers Jestico + Whiles, it has a total of 199 rooms and 45 suites, many with outdoor terraces.

The 12-story Ribbon Building features a striking exterior façade, evoking the celebratory spirit of Edinburgh. Top floor terraces offer guests 360° views from Arthur’s Seat to the sea while “igloos” on the roof terrace will allow for guests to enjoy the view whatever the Scottish skies. In contrast, James Craig Walk is a heritage listed terrace dating from 1775, that epitomizes the character of historic Edinburgh, with its robust, honest stone façade, high ceilings, and tall sash windows. Newly built and interlinking with the Ribbon Building, the Quarter House is also predominantly a stone façade, inspired by traditional Edinburgh architecture.

The property’s interiors draw influence from the elements of the coastal city built on volcanic rock. Dark ‘charred wood’ paneling in many of the public areas is complemented by copper touches including a fringe ceiling feature in the W Lounge. Volcanic rock is featured in the Welcome Desk, while the W Lounge bar and mini bars use tonal hues throughout, a nod to local with thistle and woad blue.

Spanning 1,600 square feet with views of the Edinburgh skyline, the Extreme Wow Suite (the W Hotels spin on the Presidential Suite) offers a social living area with a spacious dining room and unique rock bar inspired by the city’s volcanic beginnings. The guestroom features a playful, round super-king-sized bed and walk-in wardrobe, and the bathroom has a free-standing bath, private sauna, walk-in shower and vanity. The suite’s expansive private terrace delivers views of Edinburgh Castle.

Other highlights of W Edinburgh include:

• Scotland’s first SUSHISAMBA restaurant
• João’s Place, a Brazilian-inspired speakeasy
• W Lounge, which serves as the social epicenter of the hotel, reimaging Gaelic cuisine and offering creative programming alongside views of Edinburgh
• state-of-the-art event spaces
• professional-grade Sound Suite for musicians and podcasters
• Away® Spa, which is partnered with Scottish skincare company Ishga, a company that features organic Hebridean seaweed extract in its products
• FIT® fitness center