Fusion expanding presence in Southeast Asia

i By March 8, 2023 No Comments

With hotel openings in Hanoi, Danang, and the launch of a new brand in Binh Duong, Fusion Hotel Group is expanding its presence in Southeast Asia.

“We are encouraged by the signs of positive recovery in travel as witnessed in our existing portfolio over the past six months or so,” said Christopher Hur, president of Lodgis Hospitality Holdings Pte. Ltd., the parent company of Fusion. “This year, we remain sanguine on the further robust pick up in regional travel and tourism. As corporate and leisure travelers take to the skies more frequently, we are well-positioned to meet their needs with our diverse, distinct and growing portfolio.”

HIIVE Binh Duong, Vietnam

Fusion Hotel Group is opening three new properties in Vietnam .This is a rendering of a guestroom at Hiive Binh Duong, a new brand from Fusion Hotel Group. Rendering courtesy of Fusion Hotel Group.

PHOTOS | (Top of post) Rendering of lounge and pool, Fusion Resort & Villas Danang. (Above) Rendering of guestroom at Hiive Binh Duong. Renderings courtesy of Fusion Hotel Group.

HIIVE Binh Duong is a fresh addition to Fusion’s already established range of lodging products. Targeting the growing mid-level business traveler, HIIVE will be developed around Vietnam’s commercial and industrial hubs. Centrally located in a leading Vietnam-Singapore Industrial Park and within the greater Ho Chi Minh City metropolitan area, this modern 172-key hotel features a range of meeting facilities and co-working spaces with accommodations geared to business guests. Other amenities include a golf simulator, 24-hour fitness center, and sports bar.

Fusion Resort & Villas Danang, Vietnam

Fusion Resort & Villas Danang will open in fall 2023 in a prime beachfront location. This 242-key resort includes four dining and entertainment offerings as well as Fusion’s distinct wellness facilities. It will have 85 luxurious private villas, ranging in size from one- to six-bedrooms, each offering a unique open-plan living concept, a fully equipped kitchen, and a tropical garden with a private plunge pool. Food and beverage offerings feature a beach-front grill, casual all-day dining restaurant, a poolside bar, and Fusion’s “breakfast anywhere, anytime” concept. And,  central to Fusion’s resort experience is the Maia Spa & Wellness Centre, where guests can enjoy a daily complimentary treatment.

“In recent years, ‘wellness’ is becoming a central guest priority and at Fusion it is, and always has been, part of who we are since our 2008 founding,” said Peter Meyer, CEO of Lodgis and Fusion Hotel Group. “We were the first in Vietnam to launch an all-inclusive spa concept and we are dedicated to creating wellness-inspired lodging products geared to our guests’ well-being and health, whether their travel is for pleasure or work.”

Fusion Suites Ha Noi, Vietnam

Fusion Hanoi. This image is a rendering of the exterior of Fusion Hanoi. Rendering courtesy of Fusion Hotel Group.

Rendering of exterior, Fusion Suites Hanoi. Rendering courtesy of Fusion Hotel Group.

Early in 2024, Fusion is slated to make its first appearance in Vietnam’s capital with Fusion Suites Hanoi. Part of a mixed-use development and high-end shopping mall, this new 238-key property is located near many important tourist attractions, including the One Pillar Pagoda, Ho Chi Minh Mausoleum and the Presidential Palace. Though a city location, the property’s design is nature-inspired with an earthy color palette and soft teal tones paired with warm wooden décor. Designed for possible extended stays, each room is equipped with a kitchenette and in-room laundry. The larger guest rooms offer comfortable living and dining areas. The property features a full spa facility and Japanese-style onsen, along with the brand’s signature Fresh restaurant offering healthy choices and “Fusion Favorites.”

“Our expansion is part of our group’s long-term goal of regionally establishing our unique brands,” added Meyer. “With our roots and established Vietnam business, we will grow our presence in the country off the back of its macroeconomic growth and favorable demographics. Beyond Vietnam, we are targeting to grow our Thailand platform as well as near-term expansion in Southeast Asia.”

Fusion began with a single property in Vietnam in 2008 and has since expanded its current footprint to 16 hotels throughout Vietnam and Thailand.