Horizons selects SGM as Canadian rep

i By June 26, 2023 No Comments

Select Group Marketing has announced its partnership as the official representative for Horizons (formerly Irish Horizons) in the Canadian market.

Horizons is a renowned, full-service destination management company with a long legacy of creating unforgettable experiences in one of the world’s most sought-after destinations. The awards and accolades that Horizons has won are a testament to their outstanding work.

Maeve O’Connor, who is no stranger to the Canadian MICE market, is pleased that Horizons is now part of SGM’s portfolio. She said: “Delighted to be part of the SGM Family with Jan and Brigitte.  I have known and highly respected Jan for many years, in particular for his dedication to his clients and partners in delivering top class incentives, meetings and events. The opportunity to become part of SGM is one we are delighted to receive.  We have wonderful partners in the Canadian market who have become friends over the years and look forward to expanding on that with the help of Jan and Brigitte in particular at a time when we now have five direct routes into Ireland from Toronto, Montreal, Calgary, Halifax & Vancouver.”

Jan Zandboer, president of SGM, expresses his enthusiasm, stating, “We are extremely excited to have Horizons as a part of our portfolio. Ireland is a remarkable destination for the MICE market, providing a diverse selection of fascinating historical and cultural venues. No matter how many times you visited Ireland, there are always new things to see, discover and experience. And we have not even talked about the fantastic food experiences. The availability of numerous off-property historical sites for events adds to its appeal for any of our clients.”

Select Group Marketing operates, exclusively in the Canadian market, much like a national/regional sales office. The destination management companies in its portfolio retains SGM as their exclusive representative in the Canadian marketplace.