McVeigh Global acquires Canadian event management company

i By November 9, 2021 No Comments

New York City-based McVeigh Global Meetings and Events (MGME) has acquired PRIME Event Partners, a Canadian full-service event management company. This move expands on MGME’s global presence, adding offices in Toronto and Vancouver.

“We are very excited to welcome the PRIME team to our family,” says Jeff Guberman, CEO, MGME. “The acquisition of PRIME builds on our global business strategy with an incredible team that brings depth of experience in life sciences, financial services, IT/telecom and automotive sectors along with a history of award-winning incentive and conference programs.”

Top of post | (l-r) Jonathan Buchwald, president and CEO, PRIME Event Partners; Jeff Guberman, CEO, McVeigh Global Meetings and Events; and Alissa Hurley, vice-president, Canada.

PRIME Event Partners has earned numerous industry awards throughout its 30-year history, including the SITE Crystal and ICE awards. The company, now a wholly-owned subsidiary of McVeigh Global Meetings and Events, will continue to operate as PRIME Event Partners. MGME plans to expand on PRIME’s existing operations with a new Toronto office.

“Our alignment with MGME enables us to bring more resources, creativity and innovation for the continued benefits of our clients,” says Jonathan Buchwald, president and CEO of PRIME. “Our team members are eager to be joining forces with MGME and establishing more impactful ways of serving our combined customer base.”

MGME also announced the addition of industry veteran Alissa Hurley to their management team. Hurley will be responsible for the overall management of the Canadian entity as vice-president, Canada. Jonathan Buchwald will continue as an advisor to the organization.