Hilton announced today the opening of the 661-room Tempo by Hilton Times Square, the first hotel from the hospitality company’s newest lifestyle brand.

The hotel is located in TSX Broadway, a new 46-storey tower featuring experiential retail, cutting-edge entertainment spaces and the historic Palace Theatre. Highlights of the property include expansive views of Times Square, a cocktail lounge with an outdoor terrace, fitness center with top-of-the-line equipment and signature Tempo by Hilton Wellness Rooms featuring Peloton bikes.

“Tempo by Hilton speaks to how we innovate our brands at Hilton each and every day,” said Matt Schuyler, chief brand officer, Hilton. “From rooms designed to cater to our guests’ well-being, to an array of culinary offerings designed for the health-conscious traveler, Tempo by Hilton ensures an expanded wellness experience for our guests and reflects the ongoing growth of our lifestyle brands that are reshaping the traditional hotel experience. With incredible entertainment and retail spaces from TSX Broadway and an immersion in the heart and culture of Times Square, this hotel truly serves as a destination unto itself.”

Designed by WATG, design architect, and Mancini Duffy, architect of record, the 36-storey hotel features warm tones and stylish décor meant to evoke an atmosphere of comfort, inspiration and rejuvenation.

Upon arrival on the 11th floor, guests are greeted by a communal lobby featuring a signature hydration station offering alkaline filtered water. In partnership with Planet Water Foundation and Klean Kanteen guests may purchase a reusable water bottle from the gift shop, with $2 from each bottle helping to support water-insecure communities all over the world. In addition, Hilton Global Foundation, Tempo by Hilton and Tempo by Hilton Times Square will fund an AquaTower water filtration system that will bring clean, safe water to a community in Puebla, Mexico.

Neighboring the lobby and centrally located are the hotel’s food and beverage outlets, Grab & Go and Highball – the latter a restaurant and cocktail lounge which offers exclusive access to an outdoor dining terrace overlooking Times Square.

Tempo by Hilton Times Square’s guestrooms are designed with three zones for function and comfort: a Get Ready Zone, a well-lit space perfect for preparing for the day or a night out, finishing some work or eating a quick bite; a spacious bathroom with an oversized shower, Bluetooth speaker mirror and Apotheke bath amenities; and an enveloping sleep environment with Sealy Accelerate mattresses, exclusive to Tempo by Hilton and dressed in cooling linens alongside amenities including a 65-inch TV and mini-refrigerator. Additionally, through the Confirmed Connecting Rooms by Hilton technology, guests can instantly confirm at least two connecting rooms when booking upcoming stays.

Guestrooms and suites offer views of Times Square through floor-to-ceiling windows, and modern comfort is achieved through the use of natural tones of light wood and blue coupled with touches of brass and leather. Lighting automatically turns on upon entry and dims at sunset.

Nine Wellness Rooms cater to the health-conscious traveler. Each one is outfitted with a Peloton Bike and access to a library of digital content, a yoga mat and resistance bands. Perfect for New Year’s Eve, the hotel is also home to 31 Ball Drop rooms featuring close-up views of the famous Times Square Ball. The Presidential Suite, which features a stylish living area, dining room and kitchenette, offers the greatest views of Times Square. The property also features 70 ADA-compliant rooms and suites.

With the debut of Tempo by Hilton Times Square, as well as the upcoming openings of Motto by Hilton, Home2 Suites by Hilton and Hampton by Hilton in Times Square this summer, Hilton will add nearly 2,000 rooms to its NYC portfolio.

Danny Hughes, executive vice president and president, Americas, Hilton said, “Times Square is experiencing its renaissance, and, in partnership with TSX Entertainment, we’re excited to play a part in propelling this iconic neighborhood into its next chapter, encapsulating the energy and vibrance of the heart of the Big Apple. Tempo by Hilton Times Square is an important addition to Hilton’s portfolio of more than 50 hotels across New York City, and we’re delighted to serve as the new homebase for business travelers, leisure travelers and locals looking to stay and play in this dynamic destination.”