Culture creation will be the focus of IBTM World 2022.
Organizers say the event, which will take place November 29-December 1, at Fira Barcelona, will bring together attendees to discover how modern business challenges are creating opportunities across the industry, and explore the convergence of events and business culture.
“Business events are back to fill the gap they left, but they have also stepped up to fill the new gap that’s appeared: the place where business culture lives,” explains David Thompson, event director, IBTM World. “This year we’re looking at how the technology we are using, the experiences we are creating, and the destinations we are visiting create limitless cultures for businesses and incredible potential for events and deliver the opportunity for better business results.”
As part of its focus on creating culture, IBTM World 2022 will include the introduction of IBTM Cultural Roadshows. Designed to showcase different cultural destinations around the world, the Roadshows will explore how destinations use their unique cultures to create huge potential for events.
IBTM World’s Knowledge Programme will focus on the event’s core cultural theme and include session tracks on connections, business, careers, brands and experiences. IBTM Accelerate will showcase innovative ideas with a roster of speakers delivering inspirational short talks.
IBTM World 2202’s networking events, including Networking Hour on the show floor, Club Night and the Welcome Reception, will reflect the unique culture of different destinations.
Barbara Jamison-Woods, head of Europe, Convention Bureau at London & Partners, comments: “I am delighted that the theme for this year’s IBTM World is ‘Culture Creation’ as we are really lucky in London to have such a diverse and accessible cultural offering with the greatest number of free museums and art galleries in the world. We are really looking forward to exhibiting with our sustainable hotel, venue and DMC partners at IBTM World on the London Convention Bureau Stand. We will be running several ‘What’s New’ and ‘How to Do London’ interactive presentations to not only inspire hosted buyers but to discuss how we and our partners can help them with practical and hands-on support to fit all budgets and ROI objectives.”
Grant Caplan, president of Procurigence, comments: “Our mission to use gatherings of all sorts for culture creation is more important than ever for our clients. Large corporations who may have fewer offices post-pandemic are looking for ways to maintain their unique culture, something that face-to-face events can really help forge and maintain. Our mission for IBTM this year is to find great suppliers as always, as well as those who can help us deliver creative cultural experiences for our clients.”
To free up time in buyers’ schedules to allow them to attend educational sessions and meetings over the course of the event, the Corporate Buyer Programme and the Association Programme will take place the day before the official start of the event, Monday, November 28, 2022.