Singapore will be the host city for IBTM Asia Pacific, IBTM’s new business event for the MICE market.
Slated to debut April 6-8, 2020 at the Marina Bay Sands Expo & Convention Centre, the show joins IBTM’s existing portfolio which includes IBTM World in Barcelona; IBTM Americas in Mexico City; IBTM China in Beijing; IBTM Arabia in the UAE; and IBTM Africa in Cape Town.
“Launching a new event for the Asia Pacific market is not only exciting for the IBTM brand, it is also supported by the fact that the region’s business events industry is expected to see the highest growth rate in the world to reach $441.1 bn by 2025*,” said Shane Hannam, portfolio director, IBTM. “It’s a market we know very well, and our research has shown that there’s genuine demand for a regionally focused event, both from our existing customer base, but also from the industry in general. It’s an exciting new addition to the industry calendar not only for IBTM, but also for the wider business events market.”
Like the other IBTM business events, IBTM Asia Pacific will bring together a high calibre group of international, APAC regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. It will be underpinned by IBTM’s hosted buyer program.
“We’re confident that IBTM Asia Pacific will give us a focused platform from which we can service the ever-increasing demand both from the inbound and outbound APAC markets.”
Hannam also pointed out that the show will allow IBTM to implement a strategic shift for its IBTM China event, which will re-focus on bringing together the highest quality Chinese buyers to meet with international exhibitors and international buyers to do business with Chinese exhibitors.
Senthil Gopinath, ICCA CEO, congratulated IBTM on the launch of the new show. “ICCA’s global membership is always looking for new opportunities to meet international associations and key stakeholders in the meetings industry and we are delighted to collaborate with ICCA’s long-term business partner on IBTM Asia Pacific. We wish the team all the best with the expansion.”
It will be helmed by event manager Michael Jones, who has been with Reed Exhibitions for almost six years. The marketing and hosted buyer program will be managed by the existing team based in Richmond, London, supported by Reed Exhibition’s team in Singapore and Japan.
*Allied Market Research
Part of Reed Travel Exhibitions (RTE), IBTM is the world’s leading showcase for the meetings and events industry with a portfolio of six global and regional events providing business solutions on five continents.