The Japan National Tourism Organization (JNTO) has launched a new introductory page on its MICE website showcasing the reasons Japan is an excellent destination for business events of all kinds.
Written by language consultant Adam Fulford, the page was created to help planners and their clients clearly understand Japan’s value as a meeting destination and aid in the decision-making process.
Titled “Japan: New ideas start here,” the page is divided into seven sections that cover a range of subjects, including the country’s ancient culture and its innovative future; its wide range of landscapes and eco-systems (ski in Hokkaido, surf in Okinawa); its academic, research and industrial offerings; the reliability of its infrastructure; its tradition of hospitality; and its focus on nature and sustainability.
The complementary “Meet the New” video follows four international business event attendees as they experience meeting the “new” in Japan.
This is the latest initiative taken by the organization to assist planners considering Japan for their upcoming business events. Since reopening to international travel on October 11, 2022, JNTO has also resumed FAM trips.
In late 2022, JNTO’s first FAM trip since the outbreak of COVID-19 in 2020 welcomed a group of IAPCO (International Association of Professional Congress Organizers) Core PCOs (professional congress organizers) including representatives from AIM Group International, Arinex, International Conference Services, Kenes Group, MCI Group, and OIC Group.
In addition to highlighting Japan’s academic, industrial and technological excellence, the trip showcased the country’s natural beauty, historic culture, rich cuisine, and new entertainment and unique venues.
In addition, to further assist planners, the MICE website now offers Virtual MICE Visits of 10 cities.
Chiba, Fukuoka, Hiroshima, Kitakyushu, Okayama, Osaka, Otsu, Nara, Sendai and Yokohama are showcased in the videos, each of which features a local host sharing information on the city’s conference facilities, accommodation options, unique venues, experiential excursions, gastronomy, sustainable development goals (SDG), and more.
Each video is accompanies by a photo gallery (including some 360-degree images) of the facilities presented by the local navigator.