Creative Group, Inc., one of the MICE industry’s leading meeting, incentive and recognition agencies, reports that its 2023 incentive programs delivered “remarkable return on investment (ROI) and unprecedented participant engagement.”

Analysis of its 2023 programs revealed a strong 66 percent engagement rate among the collective participants across all programs. This engagement rate underscores the effectiveness and appeal of incentive programs in driving participation and fostering loyalty among participants.

In addition, the company’s program communications had a 54 percent open rate. With an average of four communication pieces sent each month, this open rate demonstrates deep interest in the opportunities and rewards offered by the programs.

The data also highlighted the popularity of merchandise items and travel destinations.

The 4 most popular merchandise categories included:

• Sports & Outdoors – Golf items
• Electronics – Audio & Video
• Health & Wellness Products
• Sports & Outdoors – Exercise & Fitness

The top 5 most popular individual travel destinations/experiences were:

• Canary Islands (Spain)
• Maui, Hawai’i
• Sorrento, Italy
• The Maldives
• Bali, Indonesia

Participant engagement also extended to program websites, with an average visitor spending five minutes per visit compared to an average visit time of 54 seconds on consumer websites.

In terms of tangible outcomes, Creative Group says the value of points redeemed exceeded $1.4 million USD.

Beyond serving as a reward mechanism, Creative Group’s AMPWorks® platform functioned as a communications portal which provided a variety of extended benefits:

• Drew audiences together to engage in multimedia content
• Facilitated vital conversations between stakeholders and participants
• Offered sponsors a key channel to communicate product information, updates and new offerings

The success of sponsor-funded programs was further exemplified by the prominence of the sponsor information hub as the most frequented page.

“These outstanding results underscore the effectiveness and impact of incentive programs in driving engagement, motivation, and loyalty among participants,” said Jamie Schwartz, Sr., director, Performance Solutions Strategy, Creative Group. “We are thrilled to have facilitated such remarkable success for our clients, and we remain committed to delivering innovative solutions that drive tangible results.”

Creative Group’s AMPWorks solution is designed to activate and motivate performance.