Accor and sbe opening Mondrian property in London

i By October 27, 2020 No Comments

Accor and sbe have announced an agreement to turn the five-star London hotel, The Curtain, into a Mondrian hotel in collaboration with current owner Reuben Brothers.

The property will be converted to the Mondrian Shoreditch London after an update and restyling of the hotel slated for completion in spring 2021.

The opening of Mondrian Shoreditch marks the return of the brand to London. It will be Mondrian’s sixth hotel in the global portfolio and a European flagship. The Curtain Members’ Club will continue to operate alongside the rebranded hotel.

“The return of Mondrian to London marks a key moment in the brand’s development and reinforces our commitment to establishing the leading lifestyle brand in the heart of the most exciting cultural cities in the world,” said Gaurav Bhushan, CEO of Accor‘s new Lifestyle division.


Accor and sbe have announced that they are converting The Curtain into the Mondrian Shoreditch London. Image of building courtesy of Accor.

The 120-room property sits in the heart of Shoreditch, London’s creative and cultural hub. sbe will establish several of its signature food and beverage brands at the property, including a culinary experience by world-famous chef Dani Garcia.

“We look forward to establishing the property as the heart of the Shoreditch food scene in our first ever UK restaurant,” said Garcia. “I have always been drawn by the magic and energy of London and this opportunity along sbe, ACCor and the Reuben Brothers is a dream come true for us. We are humbled and honoured and look very much forward to welcoming guests into our restaurant at the soon to become iconic Mondrian Shoreditch London.”

In addition, sbe will revive the rooftop lounge Rumpus Room, a long-term fixture in London’s nightlife scene, and bring an award-winning mixology concept to the property. The Curtain Members Club will continue to operate under its current name.

The opening advances sbe and Accor’s previously announced plan to open 10 new Mondrian properties by 2022 and follows the company’s recent launch of Mondrian Seoul Itaewon and announcement to open Mondrian Bordeaux and Mondrian Cannes in 2021.

The return of the Mondrian brand to London reflects the continued strategic expansion of the brand’s international footprint in partnership with Accor, which will include soon-to-be-announced Mondrian properties in Australia, the Dominican Republic, Germany, the Maldives, New Zealand, Puerto Rico, Singapore, Thailand and Vietnam.

By 2022, sbe plans to open 50 new hotels internationally, of which 10 will fall under the iconic Mondrian brand.